Entertainment Logistix (a division of Helloworld Travel Ltd) has been operating since February 1982 (formerly Show Freight and Australian Touring Services – ATS). Since then, our growth has been rapid and the artists we have supported is nothing short of impressive. The landscape has seen numerous changes over the years, throughout which we have continuously developed and adapted to these demands with safety and compliance at the forefront of everything we do. As a result, we now form a professional, trusted, and integral part of the industry.

With a specialised fleet of 140+ company owned vehicles and a dedicated network of drivers and contractors, we tailor solutions specific to your requirements. From live stadium concert events to relocations of stage, theatre productions and major sporting events, Entertainment Logistix provides an efficient, cost effective solution to your needs.


With a diverse suite of products, you will find us pro-active and quick to act, often leaving bigger and more cumbersome organisations in our wake. Boasting over 80 years combined experience within this specialised industry, we support a revived and growing entertainment, music, and theatre touring business Australia wide, with a view to expand throughout Asia Pacific.

With established partnerships that combine skills, knowledge and market presence coupled with an extensive network of talented professionals to draw on, we offer an extensive range of services and equipment to meet aggressive schedules and influx of touring acts, theatre, TV production, movie sets and audio-visual requirements.

Welcome to your NEW Entertainment Logistix.

James Allmand

Group General Manager Logistics
Sasha Sherman

Sasha Sherman

Director of Sales

Zaya Razooki

National Operations Manager

Simon Daniel

AM Logistic Supervisor

Paul Walsh

Domestic/International Supervisor

Ricky Killeen

Fleet Maintenance Supervisor

Veronica Nelson

Site Administration Officer

Joe Panebianco

Safety and Compliance Supervisor